ColourOfSpring - 3:09 pm on Aug 7, 2013 (gmt 0)
1) I believe the *brand* is another ghost/myth made by several SEO/webmasters I've seen many good informational websites made as I mention above, ranking over many so called brands.
2) your new website will move down someday not because of another update but because someone else made a better one.
3)then you start all over again.
After all nothing stays forever....
And finally if you doing well without Google why bother posting in this thread.
1. I meant brand as in : reputation, word of mouth, repeat business. Anyone can create a brand. Being a brand isn't necessarily about being big. Word of mouth and repeat business require zero "traditional" marketing, but require you provide a quality, reliable service / product.
2 + 3. I agree. Rankings change all the time, and if you rely soley on Google, then I think it's wise to follow your advice and start over again and again.
Why do I post here? Because when I started posting here a while back, I was a lot more reliant on Google - after all, they were giving me a steady stream of business. Then they started sending me a lot LESS traffic, which started me on my new direction to find new ways to find business.
I believe brand names are Amazon, Booking, Lufthansa, Pepsi, Ford, Tesco, M&S. And if I want to buy something online I'll go straight there.
If somebody wants to make their life difficult, they should try to sell commodity products. SMEs that are smarter survive in niches. Niche services / products are hard to scale up. Should I setup a site that sells generic clothing and compete with Tesco and M&S? Or should I setup a boutique fashion store that sells bespoke / unique designs? The latter doesn't need to rely on Google and doesn't care about what Tesco or M&S sell.