spreporter - 2:50 pm on Aug 7, 2013 (gmt 0)
I believe brand names are Amazon, Booking, Lufthansa, Pepsi, Ford, Tesco, M&S. And if I want to buy something online I'll go straight there.
There is no way a in the near future for small ecom outlets/websites to rank in Google and sooner or later Yahoo and Bing.
The internet is a reflection of the global market.
On the other hand there are thousands of other sectors out there where a webmaster can do well.