spreporter - 2:35 pm on Aug 7, 2013 (gmt 0)
1) I believe the *brand* is another ghost/myth made by several SEO/webmasters I've seen many good informational websites made as I mention above, ranking over many so called brands.
2) your new website will move down someday not because of another update but because someone else made a better one.
3)then you start all over again.
After all nothing stays forever....
And finally if you doing well without Google why bother posting in this thread.