ColourOfSpring - 11:27 am on Aug 7, 2013 (gmt 0)
It is easy to forget that G is not the internet, and drive ourselves crazy with all of these changes they make without more info.
Vivian, absolutely. If you run a service or even sell a retail product, there are creative ways to get business that don't involve Google. If anyone is strictly B2B, don't even spend a moment worrying about Google - treat them as an added bonus. If you are strictly an information site (not selling a service or product), then you'll likely need HUGE volumes of traffic that absolutely require free search engine traffic - a risky business model. For all the rest of us, spend your marketing efforts outside of Google and if you have change left over, throw it at PPC.