bubba1986 - 4:37 am on Aug 6, 2013 (gmt 0)
In some ways, it would make a lot of sense for Google to split off "transactional" search into an entirely different product with its own metrics, expectations, and (conceivably) user interface.
They have essentially done that. If you relied on Google you would know that they are doing everything in their power to move sites to Adwords and people to clicking on ads. All ads above fold