ColourOfSpring - 5:15 pm on Aug 5, 2013 (gmt 0)
As an example look at the latest job postings Apple has for Ground Truth Local Experts and a couple of the requirements:
* At least five years experience living in the area of interest.
* Detailed knowledge of the unique features of your local area including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks....
* Deep regional knowledge.
This is what the Web should be all about and I think this is what Google is trying to do in organizing the world's information.
There is a very big world that exists outside of the top 10 organic results of Google. Businesses provide services, they provide products. Remember Google's original way to rank sites? Citations. People recommend and link to businesses too, not just "websites". When someone says Acme Services did a great landscaping job for their garden, and they link to their website - they're not linking to their website because the site's content contains fantastic articles on landscaping - they're linking because they think their services are great and they recommend the COMPANY to others. Not saying some great articles on landscaping ideas wouldn't win them MORE links, but citations go way beyond website content when you're linking to business sites. And at the end of the day, if that recommendation link brings even a few targeted clicks, then the link's already worth its weight in gold.
In my opinion, Google is killing off the business model that can only survive on huge volumes of free traffic that doesn't provide DIRECTLY a service or product (usually such sites can only survive on large volumes of free traffic).