|As an example look at the latest job postings Apple has for Ground Truth Local Experts and a couple of the requirements: |
* At least five years experience living in the area of interest.
* Detailed knowledge of the unique features of your local area including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks....
* Deep regional knowledge.
This is what the Web should be all about and I think this is what Google is trying to do in organizing the world's information.