netmeg - 2:40 pm on Aug 2, 2013 (gmt 0)
Not all. And not all content too. Navigation, site architecture, and overall user experience count heavily too. But first you have to make sure your business model comes correct (even if you aren't a business) - are you filling a need that's not better filled elsewhere, are you giving your users a reason to come back over and over, and do they find your site useful? Content is important, make no mistake, but it's not *all* that's important.