---- Google Updates and SERP Changes - August 2013
turbocharged - 10:26 am on Aug 2, 2013 (gmt 0)
Wow, for a certain highly competitive commercial national term, just "widget cleaning" throws up a site (number 1) that doesn't even have "any" text, the text is an IMAGE used as a background! lol WTF?
When a site has X number of repetitive keywords (panda) and Y number of links pointing to it (penguin), the site becomes penalized. Since the threshold for X and Y are so low, many sites are penalized to some varying degree IMO. This allows incomplete sites and utter garbage the ability to rise to the top because such sites are someone's afterthought - posted some time ago and left for dead.
The fact that so many people are complaining how their stolen content is outranking them, most likely because their site is penalized to some degree, it is a good indication of just how little Google values actual content in the grand scheme of ranking a website.