CaptainSalad2 - 9:29 am on Aug 1, 2013 (gmt 0) [edited by: CaptainSalad2 at 10:23 am (utc) on Aug 1, 2013]
Across the board in all local service sectors I watch...(Excluding the various directories that dominate) im seeing sites that have never been on page one before suddenly appear in the odd slot that a directory doesn't hold.
These sites are Very cheap self-made sites that look like they were built with publisher or free start up server generated software that can create sites in minutes. Very badly coded, very slow download speeds, no usability and really do look like they could have been built by semi stoned teenager or his fairly competent pet goat.
The sites all shabby design,misaligned text, distorted photos because the “builder” couldn’t even scale or clip a photo properly... the sites ALL have this in common as well as poor title tags where the keyword is repeated at least twice (spammy looking as if google was a hard of hearing pensioner who you need to REPEAT yourself to in order to be heard).
The sites also all have no or almost no backlinks at all? This is true of exactly 42 sites I have investigated now, all sites that have not been on page one before 1-2 months back...
The above statement isn’t biased, I know coding standards and code everything by hand (W3C HTML & CSS over 10 years now) and optimise every scripts/image to the finite detail for fast/lean applications.
The sites that ***used*** to share page one, "competitors" were for the most part (7/10) also WELL CODED, beautiful (some of them were very very nice, I mean really they were awesome by any standard) sites that would have cost around 1k-2k easily if not much more, these have all been knocked back by these substandard shabby free attempts. Why?
I’m not angry or bitter because all my clients are holding roughly steady on page one but I wanted to share my observations, there is no rhyme of reason for the quality of the sites being served up currently in terms of any type of quality signal google could be going on, the only logical explanation I can see is less is more?
The less you try the better?
[edited by: CaptainSalad2 at 10:23 am (utc) on Aug 1, 2013]