Globetrotter - 3:35 pm on Jul 31, 2013 (gmt 0)
Iím about to launch a complete new version of my existing website and will drop loads of urls (tag pages, no-indexed pagination pages and useless sections / pages) (return header 410). Some of them might be useful to my users, but most of them are not. So I will remove all of them first and add them back when my visitors ask for it.
Iím also completely changing my internal linking structure which makes more sense for users, but might be more difficult for Google (or any other search engine) to crawl. This is because the use of drop downmenuís which are hidden by default and show up at mouse-over. All the urls remain the same after the launch of the new website, but are linked differently internally.
Users will be able to navigate much more easily with the new layout, but Iím afraid Google isnít (or it should be able use the same navigation which is hidden). The old and new structure of the website is considered good by SEOís and in siloís and in categories.
Next to that Iím also considering to keep some pages for users but not for search engines. Search engines donít bring any traffic to them but for users they might find them useful at times. But I donít know whatís the best way to do this? Noindex them? Or just hide them completely for not logged in users? Don't link to them internally?
Iím all doing this to let Google focus on the stuff thatís important and to let the PageRank flow to my more important pages. There are thousands of useful articles on the website, but only a few get a decent amount of traffic from Google. Thatís a shame because when looking at the statistics / comments / shares people seem to like the articles. There might be too much pages on my website for Google to crawl in relation to my PageRank / Crawl budget or to rank. So I hope if I delete all useles urls from my site it helps?
If Iím able to guide Google where to pay attention to and show the pages I consider that are great I hope this will improve my traffic levels.
But how will I guide Google? I have to distribute all PageRank from the homepage, because all the links are pointing to my homepage. Will it automatically flow through the navigation even if itís done by dropdown menuís? And how can I ďtellĒ Google what I consider important sections / content?