ColourOfSpring - 4:53 pm on Jul 31, 2013 (gmt 0)
I actually wouldn't mind it if Google simply said :-
"we whitelist big brands, Amazon, eBay and Wikipedia, that's why you're seeing what you're seeing in the SERPs. Small to medium businesses - don't worry your minds about links - we only use links to rank and sort our whitelisted sites. You're welcome to advertise on our Adwords platform if you like. Oh, and please - link to your heart's content if it wins you extra organic traffic/is part of your marketing efforts. Spammers - same applies - links don't count for you too, so please don't waste your time."
Think of all the time webmasters would save and could then spend on improving their websites.