---- New Google Keyword Tool Shows Different Results Than Old Tool
JS_Harris - 5:26 am on Jul 24, 2013 (gmt 0)
Which numbers should we trust?
None of them. You're getting a list of similar keywords but Google intentionally is not making it a comprehensive list and is intentionally not making it current. Unfortunately the tool could be used to game serps if it was overly accurate and current.
The same applies to the figures. Some of them simply make no sense while others seem ballpark. What I do know is that I rank #1 for some fairly hard to get keywords that the tool says 30,000,000+ people look up each month locally but GWT tells me that I only got 12,000 impressions in the #1 position.
I'm fairly certain that the figures include images and partners as well as web searches too making the figures even less useful.