turbocharged - 10:29 am on Jul 22, 2013 (gmt 0)
It's quite normal for the alerts to be delayed as Google must first crawl and process the pages it finds. Besides the delay, the number of results returned by Google is rather thin. That's why I quit relying solely on Google Alerts and opted to use a different service that not only sends results to my E-mail faster, but actually includes many of the pages that Google ignores. Especially for reputation management, it's important that nothing is overlooked.