I'd like to hear opinions about Google's 'similar sites' function and if you feel that any actionable SEO data is being given by it. If you've never heard of this function it's a link beside the urls in some search results. For many sites the little green dropdown arrow in serps only has a link to 'cache' but in many there is also a link, or only a link, to a 'similar' option. Clicking on the similar sites function shows you a new set of serps with pages Google feels are similar.
- Do 'similar' results indicate that perhaps your page is not as unique as it could be? Should you improve/modify it?
- Are 'similar' urls indicative of pages that would yield ideal backlinks for that page?
- What other suggestions can we infer from the presence of a similar link next to any given page?