JS_Harris - 6:49 am on Jul 25, 2013 (gmt 0)
Hustle like mad on the social media platform.
Yeah... like, no. Dun wanna, can't make me, and I do just fine. Social is not for everyone, or every site :)
I firmly believe that how good I am at social networking plays absolutely no role in the quality of my site. In fact, time spent chatting on social networks instead of working on my site detracts from it's potential quality. Social can generate backlinks but those are Google's problem, mine is quality and quality alone. Just think of how many lifetimes of man hours have been spent on social already and then imagine how much better websites would be if it was spent on improving them instead! You don't need to be ON social to hear what's going on, heck sites like Yahoo even write entire articles based on tweets now so you can read the news and hear the twitter chatter without even logging on.
Anyway, that's for another thread. I just wanted to add that the EMD effect seems to hit sites that do not have an exact match base url but do have exact match title and/or internal links repeated sitewide. These urls tend to have their domain name appended to the end of their desired titles in search results. EMD is about more than just the base url.