Planet13 - 3:41 pm on Jul 24, 2013 (gmt 0)
All I can say is that the smaller businesses that still rank well in the niche that I watch - and most of them have been replaced by the amazons, ebays and wikipedias of the world - are PRETTY SPAMMY when it comes to their use of URLs, page titles, meta keywords, and meta descriptions.
For instance, in the niche "blue widgets" the top remaining independent players have either the word "blue" or the word "widget" in their domain name, and usually have the keyword phrase in the file name as well:
I would say in this niche, that if you are a small business and you DON'T have your URL and file name set up like this, then you WON'T be ranking in the top 30.
I hope this helps.