mromero - 3:23 pm on Jul 22, 2013 (gmt 0)
Google's current hangup with EMD is very problematic and for no good reason as far as established businesses, say those 10 years old or more.
This post does not refer to EMD websites slapped together in the last couple years with useless content by some webmaster somewhere!
Back in the day if you were in the widget business, naturally you would seek out widget dot com and register your business as widget Ltd., Ag. or whatever, have it in the Yellow Pages, Chamber of Commerce and so on. This is the genesis of branding.
In the current environment, those businesses that were early and smart to get widget dot com are the victims of EMD profiling.
How to solve? Very difficult. Some suggestions:
Continue to build out your good content.
If you pile up the good content there is only so much that the EMD penalty can do.
Go for the long tail with a vengeance.
Hustle like mad on the social media platform.
Some webmasters do no get social media. Get over it and just use it. Or pay people that live on social media to help.
There are millions of real people on Facebook and if your content is authoritative, they will share it and give you love and they are not biased on EMDs.
Get links - this will happen naturally in the long run. Good content is hard to keep down!
Last, but key to survival and even growth:
THINK LIKE A REPRESSED MINORITY.
You have to work 4X harder and smarter than the others to make up for the color of your domain name.