Planet13 - 10:05 pm on Jul 21, 2013 (gmt 0)
"Do you think you might have over-optimised the pages that rank for, let's say "blue widgets meaning".
Anything is possible, but no, I have the word "meaning" in the title element of one page (our most popular landing page) and in the H1 element of that page, but it doesn't really appear frequently throughout the page or even throughout our site.
Oddly enough, I actually ADDED the word meaning to the title AFTER the page had already been ranking #1 for "widget meaning" to improve clickthrough rate, and because THAT WAS WHAT THE PAGE IS ABOUT (even though I left it out of the title originally for brevity).
"Right... can your domain name be described as EMD?"
It's really a partial match domain instead of an exact match domain.
I don't really know how to exemplify this without using keywords, so I will use some keywords that are NOT in my industry.
Suppose you had an ecommerce site that sold stuff for your kitchen (several different items).
And suppose a widget is an item that you use to slice bread, or slice meat, or slice things in general.
Our domain would be something like: The Widget Mountain.com
Even though we sell other kitchen stuff besides widgets.
But it wasn't just the pages that cover widgets that lost traffic. It was all the other pages that cover other kitchen stuff that lost traffic as well.
"And can everyone understand that "nice blue widgets" is indeed your company name and not just some keyphrase or product name?"
Well, apparently not. It turns out there is actually a PLACE called The Widget Mountain, but since it is an area of land, there isn't an official website for it.
And just to add to the confusion, on our site The Widget Mountain.com, we don't actually have any information about the physical place called the Widget Mountain.
"If a company "Widgetry Blues" is hit by Penguin, it is likely to retain the #1 position for the term "Widgetry Blues" and is even likely to display a full set of sitelinks."
If I do a search for:
The Widget Mountain
I am number two, no site links. The number one result is a yelp listing for Widget Mountain Restaurant in some backwater Florida town. (That restaurant is nowhere near the actual location of Widget Mountain).
If I do a search for:
the widget mountain.com (with the spaces)
Are you searching for thewidgetmountain.com ?
If I search for thewidgetmountain.com then I get the six pack. (Of course google, in it's infinite wisdom, has decided to list my xml site map as one of my six-pack results. Thanks google. Now I gotta fix that in WMT)