EditorialGuy - 3:40 pm on Jul 20, 2013 (gmt 0)
And with technology moving so fast and diversely [ e.g. devices , applications - all requiring added resource to support ], Google would have to be wondering if there is enough good quality content to encourage a large enough site owner base to upgrade their content diversity. In my view, Google has to come up with strategies to encourage site-owners to invest in their SEO business, or they simply will have a polarised few. Simply, Google may have been too aggressive and the selection criteria previously used for quality assessment was equally aggressive.
A trio of thoughts:
1) Wouldn't it be more productive, from Google's point of view, if site owners invested in content instead of spending their money on SEO?
2) For commercial topics, the problem for independent vendors (IMHO) is that Google Web Search is about indexing and ranking content, not indexing and ranking businesses or deals. A site like Amazon.com or Booking.com, which is packed with user reviews, will have an inherent advantage over a mom-and-pop e-commerce site that lacks a megasite's ability to attract user-generated content. By the standards of Google Web Search (and from a Google user's point of view), a typical content-rich page from Amazon should rank higher than the equivalent page from a small e-commerce site that probably contains little more than boilerplate text. From Google's content-oriented perspective, the boost given to sites like Amazon.com or WalMart.com or Booking.com isn't a bug, it's a feature.
3) For informational topics (my stomping ground), Google's standards for quality assessment haven't been too aggressive. If anything, they haven't been aggressive enough. The challenge for Google is in how to judge quality algorithmically. So far, the results haven't been terribly successful, but initiatives such as authorship markup (which provides an element of accountability) and AuthorRank (which has the potential to allow more targeted quality assessment) could improve Google's ability to pluck nuggets from the cesspool--not this week or next month, but possibly in the more distant future.