Awarn - 9:31 pm on Jul 19, 2013 (gmt 0)
I think they were using blog posts. What other people posted in blogs linking to your site. I had a ton of links and it looked that was just devalued. However it seemed that blog posts were viewed positively. Probably a social authority signal. What gets me is I am seeing ecommerce sites with 30%+ of their products out of stock. They look like an authority but in reality it is more like they are spamming because they rank for a product but don't have it. It so bad anymore I have customers asking me if I am legit because the sites above me don't have the products but I do. Google's definition of authority is flawed but they are improving. I still believe age is the best proof of authority. If you do good the website grows and prospers. I am surprised we aren't seeing some form of positive from having a mobile version or a responsive design.