Robert_Charlton - 8:20 am on Jul 19, 2013 (gmt 0)
Thanks to Barry Schwartz for several reports on this...
Google Confirms Panda Update Is Rolling Out: This One Is More "Finely Targeted"
Jul 18, 2013 at 1:22pm ET by Barry Schwartz
Google confirmed with us that a Panda update is being released and said:
In the last few days we’ve been pushing out a new Panda update
that incorporates new signals so it can be more finely targeted.
In an earlier article, also on July 18, [seroundtable.com...] Barry had cited WebmasterWorld's current SERPs thread as possible indication of an update in progress...
There is renewed chatter in the WebmasterWorld forums
about another shuffle taking place in Google. The consensus
is that this update is likely Panda related.
Discussion here is that some sites are seeing recovery....
Google Updates and SERP Changes - July 2013
Barry also noted earlier Matt Cutts comments in his May 13, 2013 video suggesting that this would be a "softer" Panda.
In our thread about the video here...
Google's Matt Cutts: What To Expect In The Coming Months
May 13, 2013
...tedster had commented...
Matt Cutts posted a rare overview of Google's plans for the next few months for orgnic search - what website optimizers and webmasters can expect. What to expect in SEO in the coming months [mattcutts.com]
1. Stop advertorials that pass PageRank
2. Improve SERPs that are traditionally more spammy (adult, for example)
3. Better link analysis to deny value to link spammer
4. New hacked site detection methods and better webmaster communication about them
5. Detect true authorities better in various niches - better authority signals that could help moderate Panda impact
6. Improvements planned for host clustering - to make overly dominant results less common
Matt said this is a rough snapshot of the potential that's in the works. It's not a guaranteed promise because things can always change as these projects evolve.
(My emphasis added in the above re the Panda signals.)