jimbeetle - 3:53 pm on Aug 3, 2013 (gmt 0)
If no money has changed hands, a press release doesn't seem to fit either of the other two definitions.
Yeah, but John Mueller specifically stated that Google considers press releases a form of advertising. So what we think doesn't really matter, does it?
Sitting around gritchen' and moanin' seems pretty unproductive at this point. Our job now is to take what Google has said and do what is in the best interests of our clients, or our own sites, whichever applies.