adder - 3:03 pm on Aug 3, 2013 (gmt 0)
Just to add my 2 cents, if you're submitting a press release and unticking the "distribute to journalists" option, (hint-hint), you're doing it wrong.
Now, to hijack the thread, there was this bit by Piatkow that caught my eye:
As a magazine editor I don't have time to go searching web sites for press releases, its your job to put it in my inbox!
I do put it in your "inbox" but you move it to your "deleted items" without even opening it :)
The only way I can get you to open it is if you already know me, which involves me attending events, meetups, networking sessions etc. And in the meantime I have to try to form relationship with 100 other journalists.
All I'm trying to say is that PR is difficult for a small business because forming relationships with journalists is time-consuming (but very rewarding)
What is your thoughts? Do you ever open unsolicited press releases?