FranticFish - 6:37 am on Aug 3, 2013 (gmt 0)
@ Editorial Guy
Two of the four examples you gave are still people not vouching for the link because they think it'll hurt them to do otherwise. I think we could rule out mistaken attempts to hoard PR on a site whose function it is to cite sources of news, and I can't think why you'd use 'nofollow' just for the sake of it.
I am not linking SOLELY because I think this web site has AWESOME content
If I want to cite a piece of content, does it follow that I enthusiastically endorse the recipient of the link? I might be criticising, satirising or just plain referencing rather than linking because the site has 'awesome content'.
Google's official guidance on 'nofollow' gives three main areas that you'd use it for:
- untrusted content
- paid links
- to keep search-unimportant pages out of the crawl allocation
If no money has changed hands, a press release doesn't seem to fit either of the other two definitions.
Better page rank acquisition strategies would leverage their own key competitive advantages
The best quality sites I see niche B2B press releases on only feature news that is of interest to their readership (they wouldn't, for example, feature a press release about a web design agency that now offers Joomla websites).
Wouldn't you call the ability to generate real news of interest to lots of people a competitive advantage demonstrating a core competency?