markd - 5:28 pm on Aug 2, 2013 (gmt 0)
I think it again shows that Google is the tail that wags our collective dog...
We have a number of b2b clients who specialise in leading edge science. They publish press releases and distribute to respected scientific websites (and their printed journals) NOT to get 'back links' or benefit from SEM as the prime objective, but mainly because they have a good story and want to reach their community with their information. They will include a link back to their website which provides more information on the subject matter. They also use a news service to distribute their news (printed and online) for the same reason.
Many of these are published on these sites (which have strict editorial policy on the quality of the content they publish) simply because they provide good information which is useful to the readership of the site.
Are they now to stop this in fear of Google throwing the baby out with the bathwater for organisations like these? God forbid that they might have a big news story which is picked up by a lot of sites in their industry. Surely the BBC must be worried?
Google, for all its much vaunted algo must be able to differentiate between news release spam which says 'if you want blue widgets, or a blue widget maker, then blue widgets are right here...' and on and on, from organisations who provide quality news releases which will rightly gain attention, backlinks etc. from the site which publishes high quality, industry-relevant news.
It does make me weep that one search engine can influence the activities of organisations so fundamentally who may both want to publish news and have the audacity to hope that their website may be found in searches relevant to their business activities...