JS_Harris - 8:46 pm on Jul 31, 2013 (gmt 0)
I suspect that most legitimate PR agencies, media-relations departments, and publicists will be happy to comply with Google's guidelines. Why? Because, if the term "press release" becomes a synonym for "SEO spam," one of the important tools in their toolboxes will become useless.
I agree, and I don't agree at the same time.
I agree that legitimate PR agencies will abide by Google's guidelines but I don't think that will stop their press releases from being considered spam. Why not? Because spammers know that if something works they use and abuse it and if that something starts having the opposite effect they continue to use and abuse it on their competitors behalf.
Reprinting press releases without nofollow tags, if that is now being targeted by Google, will result in a new way to attempt to tank a competitor's rankings.
In order for Google to win they need to stop saying something is good or bad, otherwise the spammers know to use it for themselves or against their competitors. Please don't say this isn't a real concern, I have 20,000+ backlinks I didn't place on various spam networks but there they are in my GWT and I'm tired of attempting to have the spammers remove them. I get a dozen spam links for every good link on any given day.