jimbeetle - 1:11 pm on Jul 16, 2013 (gmt 0)
Here's the latest blurb [stonetemple.com] Matt came out with on press releases:
So the link from a press release will probably not count, but if that press release convinces an editor or a reporter to write a story about it, and thatís an editorial decision, then if that newspaper links to your website as a result of that editorial decision to write a story, it doesnít matter whether it started or was sparked by a press release or it was started by an email that you sent. Itís still someone making a decision to cover it.
That's consistent with what he said back in 2005 [mattcutts.com]:
...a legit press release can get you written up by reporters, or editors/sites may subsequently choose to link to your site. But the actual content of the press release itself doesnít directly affect a site...