Whitey - 12:52 am on Jul 20, 2013 (gmt 0)
I think the basis has to be "what is your unique value proposition?", and build off of that.
Given the restrictions on what TOS for WebmasterWorld we're unable to share much of this according to verticals, coupled with webmasters protecting their clients interests.
But if the first point of call was unique value propositions that are "sustainable" , and the second was "comparable" [ to others/benchmark ], the list might surround these things :
- UI tools e.g. calculators , comparative measures, images [ 3D ], live communication aka an endless list of "usefulness"
- At the higher end of the scale, business' that could develop and defend those tools through patented/trademarked/copyrighted UI advantages, that translate into market share/branding may have a longer shelf life.
If 5 tips against these could be added, so much more value could be brought to the equation. I wonder what folks see amongst their benchmarks that inspires them to improve. Creativity is endless. Thoughts?