JohnRoy - 3:25 pm on Jul 17, 2013 (gmt 0)
Time for Q/A...
Since you stated it's for e-commerce, I don't think this is always possible. If you sell maple syrup diets it may have some merit, but if it's mouse pads or paper clips - who is interested for what?
provides compelling blog content that get's a following with supporters
- Maybe, one can use the e-commerce blog to post Questions and Inquiries that prior visitors may have asked. This does add useful content, but is not always "compelling", nor gets a following with supporters.