austtr - 11:53 pm on Jul 15, 2013 (gmt 0)
Navigation... navigation... navigation. Get the fundamentals right first.
Work out how you are going to lead the viewer through your site BEFORE you start building it. Poor navigation has killed many a good site.
You have about 15-20 seconds at most to convince the visitor to go further than the landing page. If they need to spend most of that time finding and figuring out the navigation, then you have probably already lost them.