netmeg - 2:33 pm on Jul 15, 2013 (gmt 0)
- Make it unique (in content and user experience)
- Make it EASY for me to give you my money
- Make it EASY for me to share your content with my friends, family, clients, co-workers
- Don't let the non-content (ads, nav, fluff) get in the way of the content; whenever a choice has to be made between revenue and usability, opt for usability.
- Give me a reason to come back, over and over.
If your niche or topic or product doesn't support multiple repeat visits/sales, then you are doomed to be a short term wonder (if that). If you want a more longterm business plan, then expand your niche, or get a new one.