If you have to provide the same information as many other sites, structure the info better.
Get rid of the fluff, be concise, use headings and bullets to your advantage, allow the user to easily find what they came for rather than being lost in many long paragraphs of text. Link out to relevant sites where appropriate.
You may find that users bookmark your page and use it as a starting point to find more info on the choosen subject.
I usually try to create a page to be as I would like to see the page if I would be searching for a given subject, and this approach has been working very well for me.