Robert_Charlton - 7:23 am on Jul 15, 2013 (gmt 0)
Here's a quick list of what makes for a useful site from a more abstracted perspective, covering different types of sites. I assume that SEO, usability, and marketing are a continuum....
- a useful site offers users unique value, be it commercial, intellectual, entertainment, or utility. It is promotable because of its uniqueness.
- the site's content anticipates a wide range of needs that might be implicit in a search query. The site should serve a spectrum of likely visitors over an extended period of time.
- a successful site engages the user, and provides reasons for visitors both to stay and to return. It informs, amuses, connects, sells merchandise, offers help, saves or wastes users time. Increasingly, it may engage both on and off the core domain.
- site structure is a key element. Clear, intuitive site navigation and design lead the eye and user attention through the site... guiding visitors to areas on a page and to sections on the site. The navigation connects visitors and search engines to pages of most likely interest. The navigation should never provide too many choices, or too few.
- the site needs to be accessible on all likely static and portable devices, including search engines. It needs to recognize the limitations of search engines and display devices... and to make necessary accommodations to them.
I've tried to structure this list around the core description "useful". Whitey's initial list is an excellent beginning, and it provided inspiration for this one.