I wasn't sure if interlinking was okay anymore and have started removing links to other articles. I'm terrified of Google penalising my site more.
This article in question is a health one. It is broken up into sections.
How it's transmitted
Who's most at risk
How it's treated
Mention that it can be passed on to people
How it's treated in people
So visitors can quickly jump to whatever section they want instead of trawling the entire article. They may only want to know the symptoms, or how to treat it, or if it's zoonotic.
The article beating me is just 250 words of text. Not broken down into sections. Too small anyway.
And yes, it's a branded site...theirs, not mine.