Whitey - 12:45 pm on Jul 13, 2013 (gmt 0) [edited by: Whitey at 12:54 pm (utc) on Jul 13, 2013]
Matt Cutts: No, not all link building is bad. The philosophy that weíve always had is if you make something thatís compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction thatís backwards. They try to get the links first and then they want to be grandfathered in or think they will be a successful website as a result.
Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.
Matt Cutts: I would concentrate on the stuff that people write, the utility that people find in it, and the amount of times that people link to it. All of those are ways that implicitly measure how relevant or important somebody is to someone else
It's not just about writing good content. Nor SEO link bait strategies. Think of the top things your website can be the best at, that it would be easier to get accolades on [ and consequent links ].
Here's a sample list that springs to mind, more designed to exercise thoughts in folks resisting the direction Google is encouraging :
2. Speeches and interviews [ Yes just like Eric Enge and Matt Cutt's interview ]
3. New and exceptional UI design features , have industry comment on it
4. Exceptional deals nobody else has
5. Controversial comments
Really the list is creative and endless, and it comes down to the "marketing group" working closely with the "SEO team" to facilitate. Small sites should follow the same division of thinking. Some folks are still putting the cart before the horse. That type of linking is being, or has been retired.
My hope is that if you, for example, put up a funky UI , you will attract or solicit freely given links to your site and Google will respond. That part bothers me, as I don't know how Google can be relied upon to react to that, or if it's waiting for links first, after changes have been implemented to resurface your sites to prime positions.
[edited by: Whitey at 12:54 pm (utc) on Jul 13, 2013]