Planet13 - 8:40 am on Jul 13, 2013 (gmt 0)
Getting back onto the subject of link building. Despite Mr. Enge's attempts to clarify how much of a role that social might have in the near- and long-term future, Matt Cutts did state:
Matt Cutts: I would concentrate on the stuff that people write, the utility that people find in it, and the amount of times that people link to it. All of those are ways that implicitly measure how relevant or important somebody is to someone else.
Links are still the best way that we’ve found to discover that, and maybe over time social or authorship or other types of markup will give us a lot more information about that.
Also, loved one of the comments:
"Matt totally did that interview just to get a backlink."