Robert_Charlton - 6:34 am on Jul 12, 2013 (gmt 0)
I like the way that Eric and Matt Cutts are trying to refocus SEO's on good old fashioned marketing techniques. Thoughts?
I do too, Whitey, and I think that those who scoff at this interview (taking every other thought out of context), might be missing some important clues about where things are going.
The interview is about how Google is raising the bar on link acquisition, and how one needs to leverage all applicable aspects of marketing, online and off, to compete going forward. As is obvious in context, not all examples discussed are applicable to everyone, nor to all situations.
The article discusses some ongoing questions that many have had here about how Google looks at various types of guest blogging, press releases, syndication, etc.
If for nothing else, the article is worth noting because of Matt's comments about the quality standards Google will be applying to guest blogging. This is timely with regard to a SearchEngineLand article yesterday on the same topic...
Google: Guest Blogging For Links? You Better Nofollow Those Links
SearchEngineLand - Jul 9, 2013
by Barry Schwartz
The SEL article raised a few eyebrows... it certainly raised mine... particularly because of the video in which Google's John Mueller said...
I think sometimes it can make sense to guest blog on other peoples’ sites and drive some traffic to your site because people really liked what you are writing and they are interested in the topic and they click through that link to come to your website but those are probably the cases where you’d want to use something like a rel=nofollow on those links.
In contrast, Matt, in the Eric Enge interview (dated 7/10/2013) discussed some considerations of quality applied to guest blogging, and he didn't mention rel="nofollow".
Posts like that can be a great way to get your name out there, to build your reputation, to make yourself more well-known, potentially build links or traffic or help with your SEO.
The problem is that if we look at the overall volume of guest posting we see a large number of people who are offering guest blogs or guest blog articles where they are writing the same article and producing multiple copies of it....
If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems....
Implicit is that future thresholds will depend on how much this type of blogging is misused.
Many channels are explored in the interview, and numerous considerations are discussed... and yes, these are "marketing" considerations, applied to the web.