Planet13 - 7:19 pm on Jul 11, 2013 (gmt 0)
This is probably my (least) favorite part:
Eric Enge: One great way to build links in my vision is to build strong Twitter, Facebook, Google+ presences. Build strong, engaged, followings and then create great content and you push that out and then that audience will likely share it, and start doing other things that cause visibility and help it rank. Thatís a cool way to do link building.
Matt Cutts: Absolutely, I completely agree. If you take that big picture view in which youíre really doing marketing, one of the ways to get the word out is to have a devoted following. Musicians could have a mailing list or people could follow you on Twitter or Facebook or Google+ or any social outlet.
I don't need Matt Cutts to tell me how to do marketing, thank you.
I need Matt Cutts to tell me what google wants in terms of SEO, which is one segment of our overall marketing.
So are we supposed to "build strong Twitter, Facebook, Google+ presences", or are we supposed to spend that time and money building great content?
Also, it's great how Eric Enge talked about link building being "illegal" in google's eyse, and Matt Cutts took it literally, interpreting it as a matter of law, instead of as something that googles various algo combinations frown upon.