fathom - 10:23 pm on Jul 10, 2013 (gmt 0)
What method(s) do you use to formulate your SEO strategy?
Actually the first two points Google says SEO Practitioners do do:
Redirecting expired domains don't endanger the integrity of the serps either nor does editing your own navigation.
In fact, Matt Cutts worse comments on the subject was...
By the way, I’d argue that some expired domains are closer to a bank at one location that goes out of business and becomes a coffee shop. That coffee shop can build up its reputation on its own, but shouldn’t automatically get the customers that were showing up hoping to do their banking.
And yes, I do know a Starbucks that used to be a bank. It still has the vault! :)
I agree to some extent but the failure of the bank meant it couldn't make that reputation thing work but maybe the coffee shop can with an ATM.
Googlers often make noise about different link schemes and how webmasters are risking penalties if they pursue them. Most recently Google warned about the links in advertorials.
Because Google is making so much noise about links, I look into why these different link issues worry Google so much. Then I use that knowledge to develop SEO strategies. Sometimes it is as simple as fixing the internal link structure, other times I need to devise link development campaigns or adjust the anchor text or clean up a client's old paid links. Links are very complicated and there are many different ways to address them in a SEO strategy.
I agree in your opening post you noted (paraphrasing) "don't add webspam to Google"... in this post you point out links on pages indexed in Google which means adding webspam... but simply redirecting links already included in Google and if you do have a problem with a website where you cannot fix the structure adding a new site structure that isn't problematic for breadcrumbs is where you redirect the domains.
I am not seeking to copy blackhat link techniques. They do work but I prefer long term projects instead of the short term churn & burn business model. For people that are looking for safe link techniques, you can learn alot about the algorithm by reverse engineering blackhat linking.
Yes I agree.
Blackhat isn't sustainable but no one said you need to leave it there forever. The science of SEO is knowing what to do to get ahead... the art of SEO is knowing when to change and reinvest in the stuff you couldn't afford in the beginning so you can wean yourself off of the scientific solutions.