seoskunk - 9:45 pm on Jul 10, 2013 (gmt 0)
I have changed focus from link building to digital footprints. Maintaining a high level of control over a clients digital presence and encouraging interaction.
The digital footprint is made up of:
1.Onsite factors, page speed, semantic structure, responsive design, interaction through reviews ,blogs and embedded social media.
2.Social Media across platforms such as twitter, pinterest, facebook, google+. Concentrating on interaction with users and building a solid following for the business through related contacts.
3.Press Release and Blogs focussing on unique selling factors and stories of interest related to the business.
4.Interaction through specialist forums and presence in quality specialist associations and directories that provide authority in the given industry.
5.Encouraging social bookmarking and discussion on quality social bookmark sites.
So far so good although this last update has seen a very slight drop on sites I look after.(2 -3 places).