mcskoufis - 7:01 pm on Jul 10, 2013 (gmt 0)
Links are the foundation of the web... Wouldn't be called WWW otherwise..
The problem IMO is that spammers do get through Google thresholds on the algorithm by aquiring links volume enough to fool the algo that this is a legitimate site with strong links where in fact most are from garbage profiles, unrelated blog comments and forum spam - I mean they are obviously manipulative links.
Google is still so prone to these methods, while I have to admit they've indeed targeted spammers with Penguin 2.0, they've certainly done harm to legitimate websites along the way.
What differentiates you and makes you rank in the long-term is still good quality links, particularly ones that can not be reproduced by your competitors.
In terms of overall linking strategy I always opt for a fine blend of a handful of high quality web directories (topical ones are key here), a carefully crafted press release on a related publication, suppliers/distributors/others in the product/service lifecycle and ultimately authoritative industry sites.
None of my clients have suffered anything via Penguin or Panda, even those who still resist to enrich and improve on-page and on-other-page content.
For people that are looking for safe link techniques, you can learn alot about the algorithm by reverse engineering blackhat linking.
@GoodROI, IMHO you don't need to care at all about what schemes blackhatters use and how it works. I reckon a very insightfull research into the broader market or industry (online of course) your business belongs to, even via some Google queries only can get you exciting linking opportunities that your competition will find hard to copy (for which I don't care either, as Google won't reward them for this IMO).
Maybe adapting your content strategy to provide quality stuff your market needs, can get you tons of good links, including many local ones that will make a difference and withstand any Google animal... Penguin or Panda or Florida or whatever.