goodroi - 9:23 pm on Jul 9, 2013 (gmt 0)
Googlers often make noise about different link schemes and how webmasters are risking penalties if they pursue them. Most recently Google warned about the links in advertorials.
Because Google is making so much noise about links, I look into why these different link issues worry Google so much. Then I use that knowledge to develop SEO strategies. Sometimes it is as simple as fixing the internal link structure, other times I need to devise link development campaigns or adjust the anchor text or clean up a client's old paid links. Links are very complicated and there are many different ways to address them in a SEO strategy.
I am not seeking to copy blackhat link techniques. They do work but I prefer long term projects instead of the short term churn & burn business model. For people that are looking for safe link techniques, you can learn alot about the algorithm by reverse engineering blackhat linking.