EditorialGuy - 8:07 pm on Jul 9, 2013 (gmt 0)
so by delivering obvious results, how much value does a search engine have for its users?
It's possible that market leaders don't need "unique selling propositions" in the same way that businesses playing catch-up do. Being good enough is good enough.
If you're the maker of Tide laundry detergent, you'll continue to improve the product incrementally without doing anything to alienate your existing mass audience. If, on the other hand, you're the maker of an also-ran laundry detergent, you'll come up with a USP like organic grease-eating micro-organisms because having a parity product isn't good enough to unseat or even nibble away at the market leader.