netmeg - 6:18 pm on Jul 8, 2013 (gmt 0)
This year I'm spending a lot more time on my site architecture and UI. I want to make sure my sites (and my client sites) work as well as possible on as many devices as possible - not just adequate, but *outstanding*. I'm trying to cut way down on the number of clicks/pageviews it takes to get to the main content, even on the ad supported sites that rely on pageviews. Eliminating any unnecessary navigation, and in some cases rewording anchor text to make it abso-freaking-lutely clear what the user will get when he clicks. Making sure that my top navigation only goes to the content, and all the administrative stuff goes in the sidebar or the footer. I have tons of outbound links, but I'm checking them with a spider tool to make sure they all still work (turns out a lot of them don't) Making changes for field types (dropdowns, check boxes, radio buttons etc) so make it easier for people on phones. Make sure that there's a big honking site search box, and that it actually works.
Yea this is all basic stuff, but it's amazing how much of it gets away from you, specially if you've had a site up for five years or more. And the big sites even with their inhouse SEO and IT departments - a lot of them forget about this stuff too, so in some cases it's an opportunity.
The bottom line is, 2013 Internet isn't 2005 Internet; everything is a moving target now. Having great, unique content isn't enough. You have to have that PLUS a fantastic user experience. And it ain't easy.