goodroi - 4:53 pm on Jul 8, 2013 (gmt 0)
Don't stop and rest. Just because our website is making money today, does not mean we are entitled to make money tomorrow. Unfortunately many webmasters forget this and get lazy.
To avoid allowing the competition to catch up, you need to innovate. Hopefully you are creative enough to come up with fresh ideas that will add value to your website. Here are some basic ideas:
People scraped your content & put it into wikipedia?
Then add a photo gallery and a video gallery with good descriptions. Users love visuals and wikipedia does a poor job with this. This also opens up your site to more traffic with universal serps incorporating images & videos directly into the serps.
Haven't added any new content in the last year?
Look through your log files, ppc and competing sites to identify new topics to cover. Just because you have a great article about widgets, does not mean you should stop writing about widgets. Add an article about how to repair widgets, or new laws impacting widgets, or finding best coupons for widgets. Get creative and expand your content for what consumers are searching for today. Ten years ago people stored computers files on floppy disks, five years ago it was usb keys, now people use clouds. Make sure your content keeps pace with your industry - actually forget that. You want your content to set the pace for your industry. Be known for being the first to cover a new topic or concept in your industry.
Scrapers are republishing your content?
Present your content in a better way. Infographics might be a tired link strategy but users still like looking at them. So maybe create a few infographics just to better present boring content on your site. All of your competition has the same article but you are presenting it in a more impressive and enjoyable way. (plus file dmca notices against those scrapers)
Fortune 500 company outranking you?
Get creative and take risks. Big companies are so worried about their brands, they rarely get approval to take any risky moves that might offend people. Smaller sites can launch viral campaigns that are refreshingly honest and blunt. You may offend a few people but overall you can gain a much wider market. Pick a famous group/person/organization and write an honest blog post about "Why I think ... is a freakin' idiot!" or "Top ways <fill in your industry> rips-off consumers" Giving honest insights can connect with online users who get bored with safe corporate marketing speak.
None of these ideas might be right for your personal situation. The point is to always be creative and innovate. Voluntarily raise your quality standards so by the time competition catches up to you, you have already moved on to the next step.