anallawalla - 1:28 pm on Jul 13, 2013 (gmt 0)
Just how important can a niche be?
MC says that Google does give prominence within the health industry, where traditional authority sites (teaching hospitals, govt health bodies, major health NFPs) don't invest in SEO. I am guessing that people's health is perhaps any corporation's most important concern and it ticks their CSR box to boot.
Finance is another protected area where major banks and insurance companies usually occupy the top spots for broad "respectable" terms. But when you get to payday loans and debt consolidation, you can see major movements for the smaller entities who did well last year.
When I look at the sites that rank for a cancer term from Australia, I get a mix of seemingly reputable sites from the US and Australia and the few I checked don't have any advertising on them. I note that many of the top-ranking sites have an HON Code of Conduct badge, which may need more study to assess any correlation with ranking.
I suspect that Google does not think that giving me a local selection of oncologists would help me unless my search was explicitly about cancer professionals in my city.
But when I look at safety equipment without further qualification, it is mostly commercial sites in my city, map, seven-pack - Google assumes I must want to buy something, not read some scholarly papers on it.
So, we might use the expression "health and safety" in the same breath, Google has a wider view.