goodroi - 10:59 am on Jul 10, 2013 (gmt 0)
My advice would be to seek out win-win solutions. Look for opportunities that will generate direct traffic to your site AND ranking signals for Google.
Instead of building just any backlink, develop backlinks from industry websites that will drive real traffic to your site. This will make you less dependent on Google and at the same time likely boost your Google rankings.
Every industry and website is different so you need to get creative and customize your solution. Think outside the box and make your marketing dollar work twice as hard. When you seek out non-Google ways to drive converting traffic to your website you will likely also be generating the ranking signals that Google is trying to measure.