The Web was a lot different (and smaller) back in 2003. Maybe that's one of the reasons why Ask Jeeves (a.k.a. Ask.com) is a shadow of what it was was: It wasn't scalable!
Side note: I can remember when Ask Jeeves sent more traffic to our site than Google did. (It was our @1 referrer for a while back in 2002 or so.) One of the editors liked our site and linked to it generously.