alika - 10:59 am on Jul 11, 2013 (gmt 0)
For one, bounce rates in Analytics are entirely subject to how you have Analytics set up, so these could be quite flattering even if your actual engagement isn't that good.
Totally agree with this. Bounce rate is a very noisy metric -- and can be changed.
Bounce rate is a measure of interaction on the page. You can lower your bounce rate on a page by firing event triggers such as scroll down the bottom of the page. Because the event tracking is deemed another interaction, GA does not read it as a bounce anymore.
We implemented this on our sites where event tracking fires off when a user finishes reading the article and reaches the bottom of the page. From normal bounce rate of 76%, we went down to 42% just because of the event trigger. For us, the conversion rate for users who arrive on the site and completes reading a paper was important for us -- even if there is only a single pageview. So setting a bounce rate this way was ok with us.