diberry - 3:07 pm on Jul 4, 2013 (gmt 0)
I see precisely what martinibuster is talking about, and it's why I started using other search engines a year or so ago. A good example:
One product review niche I enjoy is dominated by a handful of really good sites that are trusted by readers, nicely designed, everything you want. There's a broad consensus that these are THE sites for reviews. Rather than go to each site individually and search for a particular item, I would love to go to a search engine, search for the item, and have all those sites come up with their pages on it. But it's no good. Google takes the top site from this handful and tries to come up with several related pages from it... which is the same result as if I'd gone to the site and used their internal search (which is, ironically, Google powered). What I get is this:
When what I want is this:
I personally don't think Google's intent is to squeeze the little guys out. In the niche I'm talking about, there are several big commercial brands that allow customer reviews (a la Amazon) which do NOT show up on the first page, even. Surely they would if Google was just out to rank sites like that highly.
*I* think Google's just got some kind of domain-wide factor dialed way too high in the algo. Call it "authority" or "trust"... but even in a small niche with small, non-brand sites, they are preferring one site to the exclusion of others for reasons I can't understand as a human searcher. I mean, it's a fantastic site, but if I want a review of thing-widget-stuff, IMO Google should give me multiple reviews of that specific thing, NOT reviews of related things from the same site.
I think if Google sat with a focus group, I would not be the only one saying this. The problem is, people just keep going back and refining their search strings because they don't really grasp that there are other engines. And in many cases, the other engines aren't really much better.
These days, I'm relying mainly on social for finding new sites, and then searching internally at the sites. I don't search with engines NEARLY as much as I used to. I was a big fan of search when it first came along, so I really never saw myself going this direction.